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How do users read on the web ?
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People rarely read Web pages word by word ,instead, they scan the page, picking out individual words and sentences.
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Web pages have to employ scannable text
- Highlighted keywords
- Meaningful sub-headings
- Bulleted lists
- One idea per paragraph
- Start with the conclusion, the inverted pyramid style
- Half the word count or less than conventional writing
Credibility is important for Web users.
Since it is unclear who is behind information on the Web.
Credibility can be increased by high-quality graphics, good writing, and use of outbound hypertext links.
Links to other sites show that the authors have done their homework and are not afraid to let readers visit other sites.
Get Internet Onlines team to Spice up your Content,
Dont forget "Content is king".
For more Information on how to write for the web Contact Us.
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